AT&T TO HOST ‘WORLD’S LOUDEST PEP RALLY’ WITH DAVE MATTHEWS BAND
Arkansas Razorback Fans Compete for a Chance to Win Concert for Their School
FAYETTVILLE, Ark., Sept. 18, 2007 — Students on more than 100 college campuses, including the University of Arkansas, will engage in a nationwide contest to determine which school will win a free, live concert featuring Dave Matthews Band. AT&T Inc. (NYSE:T) and Dave Matthews Band have announced a contest that gives fans of college football and rock music the opportunity to send creative invitations to the band through AT&T wireless text and online at the AT&T blue room. From now to Oct. 15, invitations may be submitted through wireless messages by texting “DMB” to 9-5-9. This option can be used by AT&T customers only. All fans may submit invitations online at attblueroom.com. The school with the most invitations relative to the school’s enrollment will win a free, fully produced rock concert featuring Dave Matthews Band at the World’s Loudest Pep Rally during the week of Nov. 12. Invitations may include essays, photos, videos or sound clips. Fifty invitations can be submitted by each person, each day. “We are thrilled to give Arkansas Razorback fans a chance to compete in the World’s Loudest Pep Rally contest featuring the Dave Matthews Band,” said Adrian Quintanilla, general manager, AT&T Arkansas Market. “The program provides a great way for students, alumni and fans to show their team spirit through wireless and online entries.” Before its meteoric rise to the top of the charts, Dave Matthews Band got its start playing the college circuit.
-more- World’s Loudest Pep Rally/Add One
"We started out playing at college campuses and that audience has remained loyal to us and our music throughout our entire career," says Dave Matthews Band. "We’re always excited to go back to our roots. “ The promotion is open to fans aged 18 and older. The most creative invites in each category will win a flight for two and VIP tickets to the concert. Dave Matthews Band will post a sampling of invitations on its MySpace page at myspace.com/davematthewsband.com or official band Web site at davematthewsband.com. The pep rally may include appearances from school coaches, former athletes, band members and cheerleaders. The World’s Loudest Pep Rally is one of several college football programs for the upcoming 2007 season, including the previously announced AT&T Mascot Mail and AT&T All-America Player of the Week programs. For more information on these programs and more go to attblueroom.com/sports. Note: This AT&T release and other news announcements are available as part of an RSS feed at www.att.com/rss.
Find More Information Online: Web Site Links: Related Media Kits: AT&T Web Site AT&T Wireless Web Site AT&T blue room Web Site Dave Mathews Band Web Site AT&T Wireless
Related Fact Sheet: Related News Releases: AT&T Experience Store Cingular Is Now the New AT&T AT&T And USA Swimming Team Up to Bring Fans Front-Row Access to Swimming’s Upcoming Milestones En Route to Beijing AT&T Makes All-Star Baseball Better at Fan Zone in San Francisco Technorati Tags: AT&T, Cingular, NCAA, Sports, Contest, Football, Pep Rally, Live Performance
-more- World’s Loudest Pep Rally/Add Two
About AT&T AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world’s most advanced IP-based business communications services and the nation’s leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
About Dave Matthews Band: Formed in Virginia in the early 1990’s, the Grammy award-winning Dave Matthews Band is comprised of Carter Beauford (drums), Stefan Lessard (bass), Dave Matthews (vocals, guitar), LeRoi Moore (saxophone) and Boyd Tinsley (violin). Dave Matthews Band has sold a collective 35 million units (CD and DVD combined) and is consistently one of the top draws on the concert circuit with over 14 million tickets sold. 2005’s Stand Up, the group’s most recent studio album, was Dave Matthews Band’s fourth consecutive studio album to debut at #1 on the Billboard 200. It was followed in 2006 by the band’s first-ever retrospective – The Best of What’s Around, Vol. 1 – a double disc set capturing many of the band’s hits, including "What Would You Say," "Crash Into Me" and "American Baby.”
For additional information on Dave Matthews Band, visit:
About the Promotion: No Purchase Necessary to Enter or Win. Ends 10/15/07. Open to legal residents of the 50 U.S. and DC who are of legal age of majority in their jurisdiction of residence (and at least 18) as of 9/1/07. Void where prohibited. For complete details & Official Rules, visit attblueroom.com or send a SASE to: AT&T College Football Rules, P.O. Box 17008, Bridgeport, CT 06673-7008.