The story of Rowdy Razorback is one of the featured items of the Book Hogs program. University of Arkansas student-athletes visit area elementary schools each year to read the story of Rowdy, and how he learns the importance of reading to fulfilling the dream of becoming a Razorback athlete.
Sponsored by AT&T, the Book Hogs program encourages elementary school students to read 360 minutes in one month to qualify for the chance to have a Razorback athlete have lunch with the reading winner. Various prizes for participation — ranging from the class with the most 360-minute participation to attending the end-of-year Book Hog rally at Bud Walton Arena — keep the thought that reading is important for education.
The Book Hog assemblies at local schools also promote the fun part of reading. Razorback athletes share their favorite stories and authors with the kids, and of course, read the story of Rowdy.