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CST agreement expanded and extended

BY ANDRES FOCIL
CST agreement expanded and extended

FAYETTEVILLE – Cox Sports Television (CST), Razorback Sports Properties, Inc. (RSP) and the University of Arkansas have announced a three-year extension to their television agreement. The extension, which ends in June of 2013, will continue to give the Razorbacks coverage on the fastest growing regional sports network in the south and continues a relationship that began in 2005.Highlighting the new agreement will be full-game replays of Arkansas football featuring head coach Bobby Petrino and his 2010 Razorback squad, including national awards candidate and pre-season All-Southeastern Conference quarterback Ryan Mallett. Each Tuesday night at 7pm during the regular season, CST will show a full game replay of the prior week’s game. The second replay will be shown on Thursdays at noon."Our partnership with CST continues to increase the visibility of Razorback Athletics and provide valuable exposure for our programs locally and regionally," said Vice Chancellor and Director of Athletics Jeff Long. "The addition of full game football replays to our CST television package will enable Razorback fans to re-live all the great moments from the upcoming 2010 football season." CST’s year round coverage of the Razorbacks will include a total of 28 events, including football, men’s and women’s basketball, baseball, track and field, volleyball, softball and the annual red-white spring football game. In addition, CST will offer Arkansas fans summer encores of many of the televised events from the prior year. CST will promote the Hogs across all of its social network platforms including the CST web site, Facebook, Twitter and the CST YouTube channel. Razorback events will also be highlighted on the CST Video on demand service CST NOW! "We are thrilled to continue our partnership with Arkansas and RSP," stated CST Network Head Rod Mickler. "The addition of full game football replays is an exciting new component of this agreement and we’re sure will make CST a must have for all Arkansas Razorback fans."Additional components from this agreement include CST televising all RSP/Arkansas football and basketball coach’s shows. In addition, CST will also air Arkansas’ men’s basketball pregame show and preseason shows for both football and men’s hoops.



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