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Marketing and Promotions Overview

Marketing and Promotions Overview


Upcoming Promotions:



Corporate Sponsorships

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CORPORATE SPONSORSHIP OPPORTUNITIESThe University of Arkansas and the Women’s Athletics Department are pleased to present the following corporate sponsorship opportunities for the 2005-06 athletic year. A partnership with the Lady Razorbacks enables you to participate in a program that provides valuable exposure for your company and products, and, provides an association with a nationally competitive athletics program whose core goal is to produce champions both in competition and of character.We look forward to associating with corporate sponsors who understand the long-term as well as the ancillary benefits of an association with the Lady Razorbacks. Our goals for this collaboration include: * To establish individually customized partnerships with corporate sponsors that meet the objectives of both the partner and the Women’s Athletics Department. * To provide exposure opportunities for sponsors to present their products and services in an atmosphere of competitiveness, excitement, and entertainment at Lady Razorback athletics events. * To develop a relationship with sponsors who can facilitate and enhance the ideals of excellence within the Women’s Athletics program.


Electronic Media || Game Day Sponsorships || In-Game Promotions || Consumer Promotions || Hospitality || Sampling || Special Events || Kids Programs || Community Outreach

ELECTRONIC MEDIALady Razorback partners benefit from state-wide and national media coverage appearances on television, radio and the internet. Passionate listeners are able to watch and/or tune in to numerous Lady Razorback events. All home and away women’s basketball games air on the Lady Razorback Radio Network while selected soccer, volleyball and soccer contests air locally on KXUA, 88.3 FM and on the internet. RADIOFlagship StationsBasketball Only — KABZ, the Buzz, 103.7Affiliate StationsBasketball OnlyKBNV 90.1 FM Fayetteville/Springdale/Rogers KABZ 103.7 FM Little Rock/Central ArkansasTELEVISIONThere are also advertising opportunities on television. Sponsors can be added to the season and game-specific local television spots and may also sponsorLady Razorback TV, which encompasses all Lady Razorback sports either in a highlight format and/or sport-specific option by show. Number of GamesWhile the actual number of home contests varies slightly from year-to-year, Arkansas averages double-digit home dates for most of its women’s sports. Here’s a quick look at the number of home contests in recent competitive seasons. Basketball (does not include a "home" game at Hot Springs) Dates 2000-01 12 2001-02 14 2002-03 14 2003-04 13 AVG 13.25 Soccer** 2000 10 2001 8 2002 10 2003 9 AVG 9.25 Softball* 2001 16 2002 18 2003 14 2004 18 AVG 16.5 Volleyball 2000 16 2001 12 2002 16 2003 12 AVG 14 Other sports not typically on radio or television (# of home dates this season) Cross Country 2 Golf 1 Gymnastics 5 Swimming 5 Tennis 14 Track (in/out) 2 (not including NCAA Championships) *Reflects home "dates" not contests as most are double-headers) **Reflects home "dates" and doesn’t include number of matches if we host a tournament)back to topPRINTThe Women’s Athletics Department creates a variety of professionally produced printed materials to promote and create awareness of its academically and athletically competitive Southeastern Conference-based program. Opportunities include: * Direct mail inserts. * Newspaper advertisement tags. * Cheer cards. * Game programs (basketball, cross country, gymnastics, soccer, softball, volleyball). * Ticket backs. * Schedule cards (basketball, gymnastics, soccer, softball, track, tennis, volleyball). * Schedule posters (basketball, golf, gymnastics, soccer, softball, swimming, tennis, track, volleyball). * Parking hang tags. * Fan Giveawaysback to topSIGNAGESignage is an extremely effective way to create high-profile visibility and brand awareness. Each year over 110,000 Lady Razorback fans catch the action at some of the nation’s finest athletic venues. Countless thousands more view the game on television. Strategically placed permanent or temporary signage guarantees the delivery of your message to both fans in-venue and from afar. Signage opportunities include: * Lady’Back Yard scoreboard. * Lady Razorback soccer scoreboard. * Hospitality functions. * The Bev Lewis Center.

back to topGAME DAY SPONSORSHIPSOfficial game day sponsorships can have a tremendous impact at Lady Razorback home contests. These packages offer a host of promotional and hospitality benefits for you and your invitees. Benefits can include the following: * Game tickets. * Pre-game receptions. * Temporary signage. * Public address and video messages. * Display/sampling area. * Premium item giveaways. * On court/field promotions. * Employee/customer recognition. back to topIN-GAME PROMOTIONSLady Razorback events are more than just a game – they’re reasonably priced entertainment for a wide audience. In-game entertainment and contests generate enthusiasm and keep the excitement rolling when play stops. Single-event or season-long promotional opportunities include: * Fan interactive contests. * On-court/field promotions. * Premium item giveaways. * Display/sampling areas. * Scoreboard video animations/contests. * Fan interactive zones. back to topCONSUMER PROMOTIONSThe Lady Razorback Marketing Department is excited to work with you to develop custom consumer promotions to help our partners create awareness, drive store traffic and increase sales. Consumer promotions extend the reach of your Lady’Back partnership into your locations and throughout the market. Such programs can combine in-game exposure, media and in-store presence to maximize effectiveness of each promotion. Please remember that the right to implement consumer promotions is reserved exclusively for UA corporate and media partners. Examples of consumer promotions include: * Traffic-driving programs. * Ticket sweepstakes or other promotional contests.* * Branded products/service. * Mascot and cheerleader appearances. * Rights to use Lady Razorback name and logos.* *All uses of tickets and trademarks must be pre-approved by the Women’s Athletics Department in advance and be in accordance with all royalty and fee requirements. back to topKIDS PROGRAMSOur goal is to encourage life-long Lady Razorback fans by offering a fun environment for youth to learn about and experience Arkansas athletics. We are looking for partners to provide our members more benefits and create an even more exciting atmosphere and program. * Kid’s Clubs* Kid Zone* A+ for Arkansas* Sweat Hawgsback to topLADY RAZORBACK SPEAKER’S BUREAU & COMMUNITY OUTREACHLady Razorback coaches, student-athletes and staff visit numerous schools and commit to a variety of community service efforts throughout the year. Their goals are to give something back to the community through volunteerism, serve as positive role models, promote education and sportsmanship and to discuss the important role sports plays in their lives. Your support of this program will help our athletes to make a lasting positive impression. back to topHOSPITALITYWhether it’s an employee appreciation party or VIP seats for your top client, Lady Razorback events provide the perfect hospitality opportunity for you to entertain and reward your most valuable employees and customers. Corporate sponsorships include a multitude of exclusive opportunities throughout the year including: * Season tickets. * Premium seating opportunities. * Basketball suites for entertaining. * Basketball & gymnastics luncheons. * Awards banquets. * Women’s Athletics golf tournaments. * Event parking. back to topSAMPLINGOpportunities may exist for corporate sponsors to sample products in various venues at Lady Razorback home events in conjunction with a game-day or in-game sponsorship. SPECIAL EVENTSAnnually, the Women’s Athletics Department hosts numerous locally and/or nationally recognized first-class events. Special events that provide outstanding partnering opportunities include: * Red Tie Gala* Fore Lady’Back Fundraising Golf Tournament* Lady Razorback Colleigate Golf Invitational* SEC and/or NCAA Championships* Lady Razorback All Sport Banquet

For afull list of sponsorship possibilitiescheck out the


For more information please contact Chris Pohl at 575-7312 or

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