FAYETTEVILLE, Ark. – Patti Metcalf has joined the University of Arkansas athletic department as director of guest services, Athletic Director Frank Broyles announced on Thursday. The Fort Smith native is responsible for supervising event service and operation activities in the premium seating areas of Donald W. Reynolds Razorback Stadium. Other duties include managing event staff at football, basketball and baseball games. Metcalf spent the last four years as regional director of the Alzheimer’s Association in Fort Smith. She was responsible for the oversight and implementation of services, programs and training for patients, family and professional caregivers. She was also responsible for fundraising, budget management, goals, marketing, representing the organization at various events, data analysis, and recruitment and retention of leadership council and board of directors, as well as managing her regional staff. She has also represented the National Alzheimer’s Association and Arkansas in Washington D.C., lobbying Congress on Alzheimer’s and senior health issues, for the last four years. “We are pleased to add Patti to our guest services staff,” Broyles said. “She brings a wealth of experience and enthusiasm to the position. I first became acquainted with Patti through her work as the regional director of the Alzheimer’s Association. We are fortunate that she is now a part of our team.” From 1997-2001, she held various positions with Beverly Enterprises, Inc., in Fort Smith, including director of marketing and admissions, account executive, district sales manager and public relations specialist for the state. Her responsibilities included marketing, sales, conducting educational seminars, counseling family members, admissions, fundraising and public relations. She attended Oklahoma State University, Westark Community College and the University of Arkansas at Fort Smith, majoring in human resources and development. She also attended Northside High School. Metcalf has been active in the community, volunteering time to functions benefiting the United Way, Cancer Support House, Arthritis Foundation, March of Dimes and the Girl Scouts of America, among others. She is currently serving as a volunteer with Girls Inc., American Red Cross, St. Edward’s Hospital, Sparks Senior Health Care and the Fort Smith Public School System.In 2003, she was the runner-up “Volunteer of the Year” in Fort Smith in a vote of readers of the Southwest Times Record. She has received service and appreciation awards from the Alzheimer’s Association (2005), St. Edward’s Hospital (2005) and the March of Dimes (2000), the 2003 “Our Hero” award from the American Red Cross, the 2002 “Tiffany Award” from the American Heart Association, the 2000 “Enabling Freedom” award from Beverly Enterprises, the 2001 “Helping Hand” award from the United Way and the 2001 “Outstanding Committee Person” award from the March of Dimes.