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New look for ArkansasRazorbacks.com

BY ANDRES FOCIL
New look for ArkansasRazorbacks.com

FAYETTEVILLE — With the onset of a new sports season this fall, the Arkansas Athletic Department gives its fans more to cheer about this year. Teaming up with its Digital Media Partner, NeuLion, Inc. (TSX:NLN), Arkansas has unveiled a newly designed and relaunched online experience.

The new official website presented by AT&T has a sleek look and brings video to the forefront with a modernized appearance and original design elements. It features video that plays directly on the homepage and access to Razorback Quick Links for easy navigation. Fans also enjoy new tools featuring recent content, upcoming events, blogs and social media integration throughout the site.

“We are excited about the new look for ArkansasRazorbacks.com,” Vice Chancellor and Director of Athletics Jeff Long said. “Working together with our web site partner, NeuLion, we were able to develop a site that makes it even easier to access all the latest information on the Razorbacks. The new format gives fans a direct link to blogs and a new social media menu so fans are one click away from our Twitter, Facebook and other special pages. ArkansasRazorbacks.com continues to be a primary source of information for our fans and allows us to highlight the many accomplishments of our student-athletes in competition, in the classroom and in the community.”

As a leader in IPTV and multi-platform delivery of news, sports and entertainment, NeuLion has created an online destination for a video, advertising, online store and more that gives fans the ability to engage in a TV-like experience online.

“Creating the next generation fan experience and online digital business are a high priority for us with Arkansas and in the college sector,” said Chris Wagner, Executive Vice President of NeuLion.

The site redesign is just part of the overall offering Arkansas provides its fan community. The video subscription business RazorVision is the only place to watch and get this exclusive content.



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