Chris Freet was named Senior Associate Athletic Director for External Operations and Strategic Communications on August 19, 2014.
As Senior Associate AD, Freet oversees the department’s external areas including marketing, licensing, media relations, public relations, ticket operations and the Razorback Sports Network. He will also be the department’s liaison with the new SEC Network, leading the program’s strategic engagement with the television channel and digital platform.
Freet joined Razorback Athletics after spending the past four years at the University of Miami where most recently he served as the Senior Associate Athletics Director for Communications, Marketing and Ticket Sales.
At Miami, Freet was a member of the department’s executive staff where he oversaw the communications, marketing and ticket sales offices, the official website HurricaneSports.com, digital and social media platforms and all television and radio opportunities, as well as licensing and trademarks (Fermata) and the program’s relationships with Learfield Sports and IMG College. He also had sport oversight of the men’s tennis and women’s volleyball programs and served as the department’s liaison with university communications.
Prior to his arrival in Coral Gables, Freet served for nearly three years as Assistant AD for Communications at the University of South Florida and for five years in multiple positions at the University of Oklahoma.
In addition to his duties at Miami, Freet serves on the steering committee for the SEAT Conference, marketing advisory board for InStadium and the NACMA Mentor Program. He has also taken part in the D1A Institute, NACDA Mentoring Institute, Collegiate Athletics Leadership Symposium (CALS) and is a member of the 2015-16 Sports Management Institute (SMI) class.
Freet received his B.S. degree in Communications from the University of California at Santa Barbara in 2002.
Freet and his wife, Courtney, have one son, Dayton, and one daughter, Georgia.