Elvis Moya, a collegiate sports marketer with over a decade of experience, joined Arkansas in the spring of 2014 as Associate Athletics Director for Marketing and Fan Development. Moya had spent the previous eight-and-a-half years at Texas Tech University where he most recently held the role of Director of Marketing and Fan Promotions.
At Texas Tech, Moya oversaw the marketing and promotions plans for 17 intercollegiate sports as well as managing the gameday and fan experiences for football, men’s basketball and women’s basketball. He also served as the department’s liaison to the band, spirit squads, mascots, student government, student organizations, Greek life and the local Chamber of Commerce.
In 2013, under Moya’s direction, Texas Tech set a new student attendance season record for Texas Tech Football with a mark of 11,933 and an individual football game record with 16,092 students.
Moya served as the Assistant Director of Marketing and Promotions for Texas Tech Athletics from 2009-12 overseeing the marketing and promotions plans for Red Raider Volleyball, Softball and Tennis. In 2009, Texas Tech was presented the silver award winner at the 18th Annual NACMA Convention in recognition of outstanding achievement for the Best Student Promotion. The ‘Get In To Win’ promotion awarded one student with free tuition for a year based on a drawing from those who attended 10 or more basketball games.
From 2006-09, Moya served as the director of basketball marketing and promotions for the women’s basketball program. In that position, he coordinated all marketing, promotions, advertising, and corporate sponsorships for the program, as well as managing the overall gameday experience.
In addition to his experience and advancement at Texas Tech, Moya was selected in May 2013 as a recipient of the Young Professionals of Greater Lubbock and Lubbock Chamber of Commerce 20 Under 40 Award. The 20 Under 40 Award recognizes the top 20 best and brightest young professionals in the Lubbock community.
Prior to his time at Texas Tech, Moya spent a successful two-and-a-half years at Purdue University in West Lafayette, Indiana as the Spirit Coordinator and Head Cheer and Mascot Coach. He also served as the liaison between intercollegiate athletics and the university bands.
Moya is a 2003 graduate of Texas Tech with a bachelor’s degree in political science and a minor in mass communications.