FAYETTEVILLE, Ark. – Arkansas native Matt Trantham has been named the senior associate athletic director for internal operations for the University of Arkansas’ Department of Athletics, Vice Chancellor and Director of Athletics Jeff Long announced Wednesday.
Trantham, a native of Hot Springs, Ark., joins the Razorbacks after spending nearly nine years at the University of Oklahoma.
“We are extremely fortunate to add Matt Trantham to our senior management team in the athletic department at the University of Arkansas,” Long said. “Matt is an outstanding administrator and has experience in both collegiate and professional sports. As a native Arkansan, he has a deep appreciation of the Razorback program and what it means to this state. His experience and expertise combined with his long-time familiarity with the Razorbacks made him the perfect choice for this position.”
At Arkansas, Trantham will oversee Razorback facilities, event management and equipment operations.
“I am honored and privileged to be joining a program that I have followed and admired since my childhood in Hot Springs,” Trantham said. “I am excited that my career as an administrator has led me back to Arkansas and this outstanding University and athletic program. My family and I are excited to be a part of the Razorback family. I am grateful to Jeff Long for the opportunity to join his team as we all work together to enhance the lives of our student-athletes who represent the state, the University and Razorbacks everywhere.”
Prior to joining Arkansas, Trantham worked at the University of Oklahoma. He began his career with the Sooners in July 1999 as the promotions director for the athletic department where he worked with all 20 of OU’s teams. He was named assistant athletic director for event management in 2004 and was promoted to associate athletic director in 2006.
In his role as associate athletic director for event management, Trantham oversaw more than 500 events a year, coordinated the efforts of more than 1,500 event staff members and was responsible for activities within 13 athletic facilities. He also served as OU’s liaison with all postseason events including both Big 12 and NCAA championship competitions.
In this capacity, Trantham served as tournament director for more than 25 postseason championship events including the 2006 NCAA Wrestling Championship, 2006 NCAA Men’s gymnastics Championship, 2006 NCAA Baseball Regional Championship, 2005 NCAA Softball Regional Championship, 2005 Big 12 Women’s Gymnastics Championship, 2005 MPSF Men’s Gymnastics Championship and the annual NCAA Women’s College World Series.
During his tenure, he helped the Sooners to record-setting attendance figures while growing revenue and community recognition for the athletic department.
Trantham managed the Premier Partners Program at OU and was responsible for $1.2 million in annual revenues. He also worked with Sooner Sports Properties increasing sponsorship and multi-media opportunities to produce annual revenue of more than $2 million.
Trantham also served as the department’s primary liaison with the university’s bands and restructured the spirit program streamlining the coaching and administrative staffs.
Prior to joining the Sooners, Trantham spent five seasons in professional sports in Washington, D.C. He began his career with an account executive role responsible for season and group ticket sales for Washington Wizards of the NBA and Capitals of the NHL in 1995. He was promoted to assistant director of game operations in May of 1998. In that position, he worked with the Wizards, the Capitals and the Mystics of the WNBA and was responsible for event presentation for each of those teams and served as the lead representative for the teams with the MCI Center on facility related matters. He developed and implemented game night formats and was responsible for special events associated with the teams.
Trantham earned his bachelor’s of science degree in business management from Centenary College in 1990 and has a master’s degree in sports management from the United States Sports Academy in 1998. Trantham grew up in Hot Springs, Ark., and is a 1986 graduate of Lake Hamilton High School.
Trantham and wife Kristen are proud parents of two sons, William Matthew and Davis Michael.