FAYETTEVILLE, Ark. – David Beall has been promoted to Associate Communications Director, as it was announced by Assistant Athletics Director for Communications Patrick Pierson on Sunday. Beall will now serve as the primary communications contact for the Razorback men’s basketball and men’s golf programs.
“David’s preparation leading into the season and work during our baseball program’s run to the 2015 College World Series resulted in coverage that was second-to-none and exactly what Razorback fans deserve,” said Pierson. “He successfully implemented a consistent brand during the 2015 baseball season and his promotion of Andrew Benintendi helped lead to multiple National Player of the Year accolades. I know his proactive and strategic approach as the men’s basketball communications contact will help continue the strong brand that head coach Mike Anderson has created.”
Since coming to Fayetteville in the spring of 2014, Beall has worked to bring national attention to the Arkansas baseball program, including the team’s recent run to the 2015 College World Series. During his tenure as the primary contact, the program’s social media accounts nearly tripled in 16 months and gained over 100,000 followers combined on Twitter and Facebook.
With the help of Beall’s promotional efforts and communications strategy, Andrew Benintendi became a household name last season. He created the #BennyBaseball and #BennyBomb brand to help the sophomore capture the Golden Spikes Award, Dick Howser Trophy and SEC Male Athlete of the Year honors on his way to being drafted seventh overall by the Boston Red Sox.
Beall was part of the football communications staff in 2014, as the Razorbacks went 7-6 and defeated the Texas Longhorns 31-7 in the AdvoCare V100 Texas Bowl.
“I’m excited to continue my career at Arkansas and join Mike Anderson and the Razorback basketball program,” Beall said. “My last two seasons with Dave Van Horn and the #OmaHogs have been incredible and I look forward to working under Patrick Pierson’s leadership as we continue to promote the Razorbacks.”
Before coming to Arkansas, Beall spent nine months as an Assistant Director of Media Relations at Mercer University where he served as the primary contact for the football program that set an NCAA record for wins by a first-year program in 2013. During the historic run, Beall’s social media strategy and promotion platform put Mercer football on the map nationwide and provided maximum exposure as the program had two finalists for the biggest awards at the FCS level.
Beall served as the department’s primary graphic designer and helped brand the Mercer image with infographics and consistency across all social media platforms. He became the designer and editor of the football game program and spearheaded a campaign for promotion and media coverage during the program’s first National Signing Day on Feb. 5, 2014.
Prior to Mercer, Beall spent one year at USC Upstate, serving as the primary contact for men’s basketball and baseball, while implementing a social media initiative that expanded the department’s visibility across the country at the Mid-Major level.
He also spent five years at the University of North Georgia as Director of Communications, including the last two years as an Assistant Athletic Director. During his time at UNG, Beall was instrumental in successfully creating a communications strategy and branding effort that led to an NCAA Division II National Player of the Year in three consecutive seasons.
The Alpharetta, Ga., native also worked with Atlanta based Sports Radio 680 The Fan from 2004-2006, assisting in producing the “Buck and Kincade Show” and serving as the station’s game day reporter for the Atlanta Braves and Atlanta Falcons. Beall graduated from the UNG in the spring of 2008 with a degree in Business Administration. He was also a member of the UNG cross country team for three seasons and served as team captain for two years.