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Razorback priority points program introduced

BY ANDRES FOCIL
Razorback priority points program introduced

FAYETTEVILLE – Razorback Foundation members will soon be able to take advantage of an easy-to-use interactive priority points program that will further ensure members are rewarded for their generosity, loyalty and continued support in a fair, equitable and positive manner.

Beginning with the 2014-15 athletic season, the Razorback Priority Points Program will utilize an interactive system designed to allocate tickets, parking and other benefits by awarding points to Foundation members for Annual Fund, capital, endowments and other gifts along with consecutive years of giving while also recognizing the contributions of all former Razorback student-athletes.

"We are pleased to introduce the Razorback Priority Points Program to better serve our more than 13,000 Razorback Foundation members," Vice Chancellor and Director of Athletics Jeff Long says. "For the past 18 months, the leadership of the Razorback Foundation has been working tirelessly to seek feedback from current members while analyzing other successful points systems around the country.

"This comprehensive process has resulted in a customized plan specific to the University of Arkansas that will reward loyalty and provide donors with what they need to make informed decisions about their membership. Most importantly, it will provide a framework for the continued growth of the Razorback Foundation and the future success of our more than 460 student-athletes."

This week, current Razorback Foundation members are being mailed a Razorback Priority Points brochure that outlines the program that will be utilized beginning in 2014 to allocate new season tickets, fulfill requests for additional tickets and rank priority for upgrades for football, men’s basketball and baseball. In addition, the packet will include a personalized statement detailing priority points accumulated by current Razorback Foundation members.

Beginning in January 2014, Razorback Foundation members will be able to access their points online and see their rank within their donor class. Benefits will continue to be distributed initially by annual fund membership class, but points will then be used to determine priority within each class.

"The Razorback Priority Points Program marks an important milestone in the history of the Razorback Foundation," Razorback Foundation Executive Director Sean Rochelle says. "It is the centerpiece of our commitment to more effectively engage our members while enhancing their membership experience. As one of only three SEC programs not utilizing a priority points system, we have been limited in our ability to measure the full value of our members’ contributions.

"With the Razorback Priority Points Program, we will have the ability to recognize the loyalty and contributions of our long time members while providing new donors an opportunity to become active in supporting our program. We are confident that this will not only increase member satisfaction, but also provide a system that accurately gauges all aspects of Razorback Foundation support."

For additional information on the Razorback Priority Points Program, including a PDF version of the brochure, visit RazorbackFoundation.com.



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