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Razorbacks rank among national leaders

BY ANDRES FOCIL
Razorbacks rank among national leaders

FAYETTEVILLE, Ark. — The University of Arkansas ranks 15th among the nation’s top-selling institutions and manufacturers the Collegiate Licensing Company (CLC) announced this week. Arkansas moved up one spot from its 16th place ranking last quarter to 15th for the year-end tally that runs from July 1, 2008-June 30, 2009. All revenue generated from the University of Arkansas’ licensing program goes to support the Razorbacks’ 11 women’s sport programs. “The University of Arkansas’ Classic Razorback continues to be among the most recognizable and popular marks in the nation,” Arkansas Vice Chancellor and Director of Athletics Jeff Long said. “Through our partnership with CLC, the official and authorized use of our trademarks provides vital support and resources for our women’s athletic programs and student-athletes. We are committed to the growth and expansion of our licensing program and appreciate the continued support of the Razorback fans.” The Razorbacks experienced a seven percent royalty increase in 2008-09 from the previous fiscal year. In addition, Arkansas produced its highest royalty collection in program history at $2,233,578, finishing above the $2 million mark for the second consecutive year. The increase follows a solid financial and marketing commitment from Arkansas’ top corporate partners including Knights Apparel, adidas and EA Sports. In addition, the women’s apparel category grew 57 percent thanks, in part, to the Victoria’s Secret/PINK program. “The 2009-10 fiscal year ahead will be challenging as the economy and many top retailers continue to struggle in the marketplace, however, we are optimistic that our continued efforts will promote growth,” Associate Athletic Director for Marketing and Licensing Matt Shanklin said. “CLC will continue to assist Arkansas in managing its program strategically and will continue to evaluate opportunities to grow the Razorback brand across different channels, product categories, and consumers.” Shanklin is in his 11th year coordinating the Razorbacks’ licensing program. The Southeastern Conference was well represented with eight programs in the top 15 of the institution rankings, including four of the top five this year. Razorback merchandise, apparel and gifts are available in a number of places including on-line at ArkansasRazorbacks.com.CLC Licensing Rankings Top-75 Universities

1. University of Texas at Austin
2. University of Florida
3. University of Georgia
4. Louisiana State University
5. University of Alabama
6. University of North Carolina
7. University of Michigan
8. Pennsylvania State University
9. University of Notre Dame
10. University of Oklahoma
11. University of Tennessee
12. Auburn University
13. University of Kentucky
14. University of Wisconsin
15. University of Arkansas
16. Florida State University
17. University of Kansas
18. West Virginia University
19. University of Illinois
20. University of Nebraska
21. University of Missouri
22. University of South Carolina
23. Clemson University
24. University of California, Berkeley
25. Purdue University
26. Texas Tech University
27. University of Miami
28. Oklahoma State University
29. University of Arizona
30. University of Minnesota
31. University of Washington
32. University of Louisville
33. Duke University
34. Oregon State University
35. University of Maryland
36. Kansas State University
37. Washington State University
38. University of Virginia
39. Syracuse University
40. Georgia Institute of Technology
41. University of Pittsburgh
42. University of Colorado
43. University of Mississippi
44. Stanford University
45. University of Connecticut
46. Brigham Young University
47. University of Utah
48. State University of New Jersey
49. Boise State University
50. University of Cincinnati
51. Fresno State University
52. Boston College
53. University South Florida
54. East Carolina University
55. University of Memphis
56. University of Montana
57. Georgetown University
58. United States Military Academy
59. Texas Christian University
60. Colorado State University
61. University of Central Florida
62. Vanderbilt University
63. University of Nevada
64. University of Wyoming
65. Marshall University
66. University of New Mexico
67. Villanova University
68. University of Houston
69. Gonzaga University
70. United States Air Force Academy
71. Northwestern University
72. Texas State University San Marcos
73. Baylor University
74. University of Delaware
75. Marquette University


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