J.T. Geren was hired as the Assistant Director of Marketing and Fan Development at Arkansas Athletics in 2013, before being promoted to Director of Marketing in July of 2016. In his current capacity, Geren is the primary marketing contact for football and men’s basketball.
As the men’s marketing basketball contact since 2014, Geren has overseen initiatives that have resulted in dramatic attendance growth for the Razorbacks. The team experienced its highest single-season attendance mark in 15 years during the 2014-2015 season with 280,465 fans attending 20 games, ranking 10th nationally in total attendance.
His duties for football include game scripting and timing, direction of in-game experience and assisting in creation and coordination of the program’s “Uncommon” strategic marketing and sales plan.
Originally joining the department as a graduate assistant in June 2013, Geren worked as the marketing sport contact for swimming and diving, women’s basketball and baseball before transitioning into a full-time position. As assistant director of marketing and fan development, he oversaw the marketing and promotions of the women’s soccer, men’s basketball and baseball programs.
As the primary marketing contact for Razorback Baseball, Geren helped the program to consecutive top-two finishes in attendance nationally in 2014 and 2015. His tenure as the marketing baseball contact was highlighted by registering three of the top ten (including No. 1) actual attendances of all time in 2014, the highest paid attendance in school history in 2015 and selling out the 2015 Fayetteville Super Regional while shattering the single-game actual attendance mark set the previous season with 12,167 fans watching the Hogs duel for a ticket to Omaha, Nebraska.
As the soccer marketing contact in 2014 and 2015, attendance flourished in total, single game, and season tickets sold. During his first season as the sport’s marketing contact, the program tallied five top-10 all-time attendances, experiencing a 39 percent increase in average attendance, including the single-game attendance record set against Oklahoma State. In 2015, that mark was topped with 2,337 fans attending a match against TCU. In just two seasons, season ticket sales increased by 61 percent as the program soared to new heights both on the field and in the stands.
Geren came to Arkansas after graduating from Samford University in 2013 where he received a B.A. in journalism and mass communication. At Samford, he worked in the athletic department in several areas, including development and marketing. He also interned at the Southeastern Conference office in Birmingham, Alabama as a senior in college. He recently graduated from the University of Arkansas with an M.Ed. in Recreation and Sports Management.
Geren and his wife, Heidi, have one daughter, Lilly. They currently reside in Fayetteville.