Julie Cromer Peoples serves as associate vice chancellor for athletics, senior associate athletics director for administration and sports programs and senior woman administrator (SWA) for Razorback Athletics since joining the University of Arkansas on 2014.
As a member of the department’s executive leadership team, Cromer Peoples provides strategic direction and oversight of department initiatives and units focused on sport administration, athletic performance, competitive success, student-athlete well-being and development and Title IX compliance. She serves as sport administrator for the football, women’s basketball, volleyball and men’s and women’s track and field programs. In addition, she guides strategic planning for the executive staff while assisting with fundraising efforts and serving as a liaison to the Southeastern Conference, the Chancellor’s Administrative Policy Council and various faculty groups.
Actively engaged in intercollegiate athletics nationally, Cromer Peoples has served on committees and working groups within the NCAA, various athletic conferences and several professional development associations. Cromer Peoples currently is a member of the NCAA Committee on Women’s Athletics and was recently elected to the board of Women Leaders In College Sports. She has delivered speeches, instructed seminars and served on expert panels at numerous national conferences and forums and was selected for the 1A AD Fellows Program. In June 2012 she received the National Association for Athletics Compliance (NAAC) Frank Kara Leadership Award for her contributions to the field of athletics governance and compliance, and she was named 2015 Nell Jackson Administrator of the Year by the Women Leaders In College Sports. Locally, the Northwest Arkansas Business Journal honored her as one of its top 10 “Women in Business” in 2016.
Cromer Peoples joined the University of Arkansas after spending four years at Indiana University and previously working at the NCAA. As the executive associate athletics director and SWA at Indiana, Cromer Peoples was a member of the department’s senior management team providing leadership, consultation and guidance to an intercollegiate athletics division with 24 varsity sports. In addition, she coordinated the department’s sports administration efforts and she was one of the first women in the Big Ten to supervise all football operations, including staffing, scheduling and facility planning. While at Indiana, programs under her supervision won one NCAA team championship, five NCAA individual championships and two Big Ten team championships.
Early in her tenure, Cromer Peoples bolstered athletic compliance operations and guided the university’s efforts to fulfill NCAA probation requirements. Cromer Peoples also directed the Indiana University Athletics Excellence Academy, an innovative and comprehensive student-athlete program designed to identify, assess and ensure progress toward each individual student-athlete’s specific personal development and sports performance goals.
Cromer Peoples arrived at Indiana University after a distinguished tenure with the NCAA national office. As director of academic and membership affairs, Cromer Peoples coordinated the policy and NCAA legislative activities of various governance groups and created partnerships with faculty, coaches and administrative constituent organizations to advance NCAA academic reform, along with other national governance and policy initiatives. For this work, Cromer Peoples was honored in 2010 by the 1A Faculty Athletics Representatives and in 2007 she received the David Knight Award from the NCAA Faculty Athletics Representatives Association.
Prior to joining the NCAA, Cromer Peoples was the assistant athletics director and SWA at Wright State University and she started her career at the Midwestern Collegiate Conference, working in compliance and championships.
Cromer Peoples received an MPA in policy analysis from the Indiana University School of Public and Environmental Affairs and she is an Honors College graduate of Missouri State University.