Trainer Eric Linson Receives Public Relations
BY ANDRES FOCIL
FAYETTEVILLE,Ark. – University of Arkansas Assistant Athletic Trainer Eric Linson was featured in the September issue of the National Athletic Training Association (NATA) News. Linson, along with three other athletic trainers from Fort Smith, Ark., were recognized for their development of a public relations plan for National Athletic Training Month 2001.
With the lack of trainers on staff at secondary schools in the state, Linson, along with Candace Harper, Chad Floyd and Mike Hilton, created a campaign that used National Athletic Training Month as a springboard to discuss the importance of certified athletic trainers (ATC).
“I think it is very nice to be recognized by the peers in your profession,” Linson said. “It is always an honor to be recognized as the first recipient of any award, but especially one of national attention.
“The goal of our program was to promote athletic training as being all-inclusive, with hospitals, athletic training centers and sports medicine clinics. Everyone was included.”
Linson and his team attempted to include everyone who would be involved, from the top to the bottom – including the CEOs of St. Edwards and Spark Hospitals. Their program eventually included competing hospitals and other athletic training and sports medicine organizations in the Fort Smith area.
In the long run, what Linson and his team accomplished was the education of hospitals, educators, principals, student-athletes and their families about what athletic trainers do and the benefits of having ATC’s .
“Our peers ultimately felt that we made a contribution and an effort to promote the profession of athletic training and I feel that is why we won the award,” he said.
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